Category: AI and automation
Your own AI assistant for sales: from request to quote
A request in, a quote out. How to let AI do the groundwork.
AI agents in customer service: where they do and do not work
AI can handle more and more on its own. A sober look at what you can automate now.
Prompts are the new keywords: how people search in AI
In an AI assistant people type whole questions. How to tailor your content to that.
An AI chatbot on your website: what works and what annoys
Chatbots are smarter than ever. How to use one that helps customers instead of scaring them off.
AI Overviews in Google: fewer clicks on informational questions?
Google is showing AI answers above the search results in the US. What does that mean for your traffic?
AI content and SEO: what Google really thinks
Google has spoken about AI content. The answer is more nuanced than you might think.
ChatGPT has launched: what does it mean for marketers?
Everyone is talking about the new OpenAI chatbot. What can you already do with it, and where should you be careful?