Category: Email marketing

WhatsApp as a marketing channel: what is allowed and what works WhatsApp is read more than email. How to use it without annoying customers. Email is back: why owned channels matter more Algorithms change, ads get more expensive. Your email list is yours. Black Friday emails that stand out without shouting The busiest week in the inbox. How to make your email stand out. The new Gmail and Yahoo rules are live: check your DMARC Since February, Gmail and Yahoo reject email that does not meet the requirements. Five minutes to check you are set. Gmail and Yahoo tighten the rules: how to stay in the inbox From February, Gmail and Yahoo set stricter requirements for bulk email. This is what you need to arrange. Segmenting without open rates: clicks and purchases as the basis Since Apple hides opens, segments based on opens are unreliable. How to segment smarter. After Black Friday: email flows that still earn money in December The busiest weeks are over, your new customers are not. How to turn one-time buyers into returning customers. Apple Mail Privacy Protection: why your open rate will soon be wrong Apple is hiding opens. How to keep measuring your email marketing properly.