Category: Google Ads

Local ads in Google Maps: being found in your region People searching nearby often look at the map first. How to appear at the top there. AI Max for search campaigns: advertising without keywords? Google extends search campaigns with AI that picks search terms and copy itself. When do you switch it on? More grip on Performance Max: using the new insights Google gives more visibility into where your Performance Max budget goes. How to steer it better. Demand Gen campaigns: the successor to Discovery explained Discovery campaigns have been replaced by Demand Gen. How to use them for new customers. Consent Mode v2 required from March: how to prepare Anyone advertising with Google in Europe will soon need Consent Mode v2. This is what you need to arrange. Your search terms report is gold: how to read it Not your keywords, but the search terms tell what people really type. That is where your biggest savings are. Smart Shopping becomes Performance Max: migrate without losing results Google is converting Smart Shopping. With these steps you keep your results. Expanded text ads are ending: get the most out of responsive search ads From July you can no longer create classic text ads. How to write ads the system can use well. Performance Max is here: how to start without losing your budget One campaign for search, YouTube, Display, Gmail and Maps. Sounds good, but without preparation it goes wrong. Broad match modifier is going away: what changes Google is dropping the plus signs for broad match. What does that mean for your keywords and budget?