Category: SEO
Your brand in AI answers: how to measure your visibility
How often does an AI assistant mention your business? How to track and improve it.
Zero-click searches: how to still get traffic and leads
More and more often the answer is already in Google. How to stay visible and still win customers.
Being found in ChatGPT: what is GEO?
More and more people ask an AI assistant. How to increase the chance your business gets mentioned.
The big March Google update: what changed for small sites
Google rolled out a major core update and cracked down harder on spam. What you can learn from it.
Your Google Business Profile: the local win you are leaving behind
For local searches, your business profile often matters more than your website. How to get more out of it.
The Helpful Content Update: write for people, not for Google
Google rewards content that really helps and penalises text written only for search engines.
Google rewrites your title tags: now what?
More and more often Google shows a different title than the one you set. How to keep control of how your page appears.