Category: Social advertising

TikTok as a search engine: how younger customers find you A growing group no longer searches in Google, but on TikTok. What does that mean for your business? LinkedIn video and the founder as the face of your brand On LinkedIn people work better than logos. How to put yourself forward without becoming an influencer. Meta ads with AI creative: time saver or sameness? Meta creates ad variants with AI. How to use it without everything looking alike. Instagram Reels for business: what works in 2024 Reels get the most reach on Instagram. How to make them without a production team. Twitter is now X: should you still advertise there? The name is different, the platform is changing fast. A sober look for advertisers. Meta Advantage+ Shopping: do you let the algorithm do the work? Meta is betting more and more on automated campaigns. When does Advantage+ work and when not? LinkedIn ads: B2B leads without burning money LinkedIn is expensive per click, but reaches exactly the right people. How to make it profitable. TikTok ads for small businesses: worth it or hype? TikTok is growing fast, also beyond the youngest audience. When does advertising there make sense for your business? Facebook is now Meta: what changes for advertisers? The name is new, your ad account stays the same. This is what you do need to know.