Category: Strategy

Brand and performance: why you need both Steering only on direct conversions seems efficient, but it slows your growth. How to find the balance. Splitting the 2026 budget: a plan on one page Budget time. How to split your marketing budget on numbers, not gut feeling. Marketing in 2025: five shifts to watch What really changes this year, and what is mostly noise? Five trends that affect your planning. Google keeps third-party cookies after all: why first-party data still counts Chrome is not dropping third-party cookies. Why your strategy should not change because of it. Black Friday without discounts: sell with value Everyone shouts discount. How to stand out without giving away your margin. Your 2023 marketing plan on one page No thick report, just a plan you actually use. How to put it on paper in an hour. Inflation and marketing budgets: do not cut what works Everything is getting more expensive and the reflex is to cut marketing. How to make a smarter choice. Google delays the end of cookies: why you should not wait Third-party cookies stay longer in Chrome. Still, this is the moment to get your own data in order. Lockdown and local business: how to stay visible online Shops closed, customers at home. How to make sure they still find and choose you online.