Category: Tracking and data

Dashboards nobody reads: report in revenue A dashboard full of charts says little. How to make a monthly report your leadership understands and that you can actually steer on. Measuring without cookies: models, MMM and incrementality Fewer and fewer clicks can be tracked. How to still know what your marketing delivers. Server-side tracking for small businesses: worth it or overkill? Big brands measure via their own server. When does that pay off for a smaller business? Consent Mode v2 is live: how to check it works From March it is mandatory. With these checks you know for sure you are not missing data. Chrome tests without third-party cookies: are you noticing yet? Google is switching off third-party cookies for a small share of Chrome users. How to check the impact. Universal Analytics has stopped. Now what? The old Analytics no longer processes data. How to get the most out of GA4 from today. Four months to go: checklist for your switch to GA4 On 1 July Universal Analytics stops. Go through this list and you will be ready in time. Universal Analytics stops in July 2023: start with GA4 now Google is switching off the old Analytics. Start now and you will have a year of comparison data. Google Analytics and the GDPR: what the Austrian ruling means for you A privacy regulator ruled that Google Analytics is not simply allowed. What should a Dutch business do?