Category: Websites and conversion

A fast website in 2026: INP and the rest of the Core Web Vitals Google measures not only how fast your page loads, but how fast it responds to every click. How INP works, how to measure it… Conversion optimisation with few visitors: testing without an A/B test Too little traffic for a reliable A/B test? How to still improve your site based on facts. The accessibility law takes effect in June: final checklist On 28 June the European Accessibility Act applies. Go through these points for your shop. The European Accessibility Act is coming: is your website ready? From June 2025 many websites and shops must be accessible. Start now and it will not be a sprint. A landing page per campaign: why your homepage is not one Sending ad traffic to your homepage? Then you are leaving leads on the table. Speed and conversion: what one second of load time costs A slower page costs leads. How to calculate what speed is worth to you. Mobile first in practice: test your site on a real phone More than half of your visitors are on mobile. How to see what they see and where they drop off. Forms that convert: seven changes for today A form is often the last hurdle. With these small changes, more requests get through.